When Supply Chain Shifts From Function to Force

Volume requirement from the market is already a big win for a company.

When that demand is delivered through 𝐚 𝐬𝐨𝐮𝐧𝐝 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐬𝐲𝐬𝐭𝐞𝐦, the two become mutually reinforcing differentiators that crystallise strong profitability.

𝐀 𝐬𝐨𝐮𝐧𝐝 𝐬𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 doesn’t just make and deliver products.

It brings efficiency, safety, sustainability, as well as seamless support to the core value chain.

The strength comes from both:

🔹 the 𝐡𝐚𝐫𝐝𝐰𝐚𝐫𝐞 𝐬𝐲𝐬𝐭𝐞𝐦 (automation and control), and

🔹 the ‘𝐬𝐨𝐟𝐭’ 𝐬𝐲𝐬𝐭𝐞𝐦 embedded in the company’s internal structure and its wider ecosystem.

McDonald’s supply chain, acting as both 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 and 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞, has enabled the giant’s worldwide expansion with surprising consistency and predictability.

What’s more, the value generated by its supply chain directly becomes a fair portion of the overall profit pie.

𝐓𝐡𝐞 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐢𝐬:

When might such a system bring similar effects to your company?

To safeguard what has been achieved -- and, to scale solidly.