So is for supply chain/logistics service providers
From the recent history, we saw big, prestigious companies like Nokia and Codak come to their end with the ruthless prevailing of new products/services. They have everything good in place, yet one thing short, that’s to think ahead for their customers of their potential or hidden needs.
Usually for most companies, it’s fundamental and vital to serve their customers’ requirements. Everything is arranged centralising around this goal to ensure the secure grasp of the business.
Yet very often customers change and they change very quickly. For now, they absolutely don’t see the need for a product or service, giving some time, they could totally switch over to the new products/service/technology and leave the old ones behind.
The success of Apple’s products is not based on ignoring their customers’ needs. Rather it's more that they had captured very well the latent consumers' aspirations for simplicity, effectiveness and reliability and made the fulfilling products ahead of their customers' own realisation with new technology they have as experts in the area.
So is this what we could do as logistics/supply chain services providers to Australian businesses.
Supply chain happenings in many Australian businesses are lagging behind on methodologies and technologies.
How we could think ahead of the customers’ requirements, be innovative yet make all the sense with our products/services?
Providing customers with more options that are obviously good shall be the key to the prosperity of the business now and in the future, maybe the key to survival as well?
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