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Churn rate and bigger business strategy

Christmas is just around the corner. We are busy shopping endlessly…


It came to me, those big shops, are they sensitive if any one of us enters the shop then leaves empty-handed?



Most likely they are not.


Unless this affects big data.



The shops’ focus is the bigger business set-up.


For example, making sure:


♠ Right products on the shelf in time


♠ Decent quality level or design of the products


♠ Good shop environment


♠ Good service team


♠ Enough inventory and good logistics support, actually the entire supply chain needs to function way before the peak season


♠ Enough staff to keep the business running



Strategically, big companies focus on the system level of set-up to serve customers, to minimise and increase the indifference to the churning.


Tactically, businesses might adopt the principle to serve each customer as if this is the only customer, esp in a b2b context.



Is this how your companies are running?


For manufacturers, wholesalers and volume material handling companies like those in the construction industry, what big strategy you are implementing?



Would you agree if i say, the support from a solid end-to-end supply chain (sourcing/procurement inclusive) is a necessary and fundamental element to form that big system setup?



Nice to see comments.




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